Real Estate Search Engine Optimization and Real Estate Marketing

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Search Engine Optimization & Marketing for websites with IDX or RETS Real Estate Plugin

After your website is built and setup, it is now ready to receive prospects and buyers for your real estate listings. Aside from listing the website address on your signs and other marketing collateral, how do you expect to drive traffic to your website to view your listings? The common answer is with traffic that is already searching online for properties in your area. However, as more and more real estate agents and companies enter the market, the competition to place a website at the top of the search engine becomes much harder. Therefore, it is required that every website has the correct search engine optimization and search engine marketing strategies in place.


What is Search Engine Optimization?

The process of fixing website coding and on-page details to have a search engine, like Google, add your webpages to their index and rank your web pages for relevant real estate terms such as “Real Estate for Sale on Maui, Hawaii” is called search engine optimization.


What is Search Engine Marketing?

The process of marketing your website and content online to have a search engine continually rank your website for relevant real estate terms such as “Real Estate for Sale on Maui, Hawaii” on the first page of the search engine is called search engine marketing.


Does a Website Need Search Engine Optimization and Search Engine Marketing?

Yes! You cannot expect your website to rank well in the search engines without implementing both search engine optimization and search engine marketing. In more detail, search engine optimization focuses on the website coding as well as other on-page factors that provide technical details to the search engine’s crawler robots. These robots then determine if your webpage should be placed in the search engine’s index. If there is little or no competition for the search term you are trying to rank a webpage for such as “Real Estate for Sale on Maui, Hawaii” then the search engine optimization would be all your website would need to rank well.

However, real estate is a highly competitive industry both off and online. The example term “Real Estate for Sale on Maui, Hawaii” will never be ranked on the first page of the search engine by optimization alone, it would require adding search engine marketing strategies to your website as well.


Why Should Every Page Rank on the First Page of the Search Engine?

Simply put, an average of 18% of all search queries actually visits the 2nd page of the search results. This means if 1,000 people a day are searching for “Real Estate for Sale on Maui, Hawaii” only 180 are actually clicking to view the 2nd page of the search results. If your website is not ranking on the first page then you are missing out on prospects and buyers for your real estate listings.

The downside is ranking on the first page can take time. If you have a brand new website, it can take up to 6 months before your website starts to see the first page. If you have an established site, your website can see the first page of the search engines within only a few months. However, if you are a professional company with an authoritative site, you can reach the first page in about a month.


When I Type my Website into a Search Engine, I find it on the First Page

Search engines are smart! They are not simply providing you with a pre-populated list of websites anymore. Almost everyone using the search engine receives different search results. There are several factors that influence the results and one of those factors is the individual’s website search and browser history.

If you have a website you frequently visit, you will be shown this website more often in the search results than someone who has never visited that site before. This means if you are typing in your business into the search engine, then later searching for something that might be related to your business, your business will then show up in the results. Quite commonly this leads people to think their website is actually ranking well for a search query when in reality it is only personalized search results that are returned.

To test this yourself using Google Chrome browser: 1) Type in a search term that you commonly use into Google. 2) Click the 3 horizontal bars in the top right corner of the page. 3) Click “New incognito window” 4) Enter the same search term used in step 1 into Google in the incognito window. 5) Review results between the two windows. Notice the differences?

The same test can be done using Mozilla Firefox browser: 1) Type in a search term that you commonly use into Google. 2) Click the “Firefox” in the top left of the page. 3) Click “New private window” 4) Enter the same search term used in step 1 into Google in the private window. 5) Review results between the two windows. Notice the differences?

This difference in “true” search engine ranking positions versus “individual” search engine ranking positions is why it is crucial to have a reporting system in place that tracks, monitors and reports the keywords for your website. This will clearly show what terms are actually ranking well and what terms are requiring more help. With any search engine optimization package from AOM Services, full keyword search engine reporting is included. Our software uses the average search ranking positions from over 100 different servers to locate the “true” ranking position of your website for each search query we are tracking. Our weekly keyword update reports show you up to 100 keywords your website is ranking for, the number of backlinks and the change from the previous week.


IDX or RETS (NAR and MLS) Real Estate Plugin

If you are utilizing an IDX or RETS real estate plugin for your property listings, the information that is needed by the search engines to rank a website does not come standardized with the layout from any IDX or RETS real estate plugin. A website will not rank well without the correct search engine optimization to these plugins. Often these plugins are missing header tags, alternate tags, metadata, title tags, keywords, unique descriptions, search engine friendly URLs, rich snippet micro data and much more. Our search engine optimization ensures your website IDX or RETS results will include all the necessary details for the search engine robots so these property listings will rank as high as possible in the search engines.


Real Estate Search Engine Optimization & Search Engine Marketing Packages

Since search engine optimization and search engine marketing is not a one click install, all packages carry a monthly fee. No contract required, cancel at any time.

The following comes standard with all packages: Search Engine Competition Analysis, Keyword Research, On-Site Search Engine Optimization, Weekly Keyword Ranking Position Reporting, Strategic Off-Site Search Engine Marketing Action Plan and Client Support.

Entry Package

Best fit for new websites, the entry package takes you through the entire process of what a website should do for your business from fixing coding issues, to adding content, to creating qualified prospects and buyers for your real estate listings. This also includes optimizing your site layout for conversions to turn more of your visitors into leads. During the keyword research process we will identify the top 10 keywords that will be most profitable to your business and build a strategy for the website around ranking these terms in the search engines. Additionally, the entry package includes a monthly $100 advertisement credit that will be used toward Google Adwords and Facebook advertisements. The optimization of blogs and articles is included in this package but article writing and blog writing is not part of the package.
$595 / month

Established Package

Designed for existing websites, the established package takes a deep dive into your analytics to provide data driven decisions to optimize your site for search traffic. In this package we also use the analytics to provide layout improvements key to increasing conversions to turn more of your visitors into leads. In the keyword research process, we will identify the top 20 keywords that will be most profitable to your business. Then we build and implement a strategy around your current rankings as well as the targeted keywords to rank highly in the search engines. In addition, the established package includes a monthly $150 advertisement credit that will be used to obtain more traffic from Google Adwords and Facebook. The optimization of blogs and articles is included in this package, however, article writing and blog writing is not included in the package.
$795 / month

Professional Package

This package is designed for professional real estate companies or select agents who have large (100 page plus) websites that require search engine optimization and search engine marketing. In this package we also use the analytics to provide layout improvements that are the key to increasing conversions that turn more of your visitors into leads. We also take a deep dive into your analytics to provide data driven decisions to optimize your site for search traffic. In the keyword research process, we will identify the top 35 keywords that will be most profitable for your business. Then we build and implement a strategy around your current rankings as well as the targeted keywords to rank highly in the search engines. In addition, the professional package includes a monthly $200 advertisement credit that will be used to obtain more traffic from Google Adwords and Facebook. The optimization of blogs and articles is included in this package, however, article writing and blog writing is not included in the package.
$995 / month

For any package, please email us to get started: This email address is being protected from spambots. You need JavaScript enabled to view it.


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