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3 Online Marketing Pain Points all Businesses Face and How to Overcome Them

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“We need someone like you, but we cannot afford to staff someone like you. We also do not have the time or expertise to complete our online marketing projects to reach our goals. We will hire you to take on this online marketing project and all future online marketing projects.”

3 prospective clients said the exact same thing to me today. In 3 different successful meetings, each new client shared the same 3 pain points. In the 5 years I have been solely dedicated to the success of local and national businesses, these 3 pain points seem to be quite common.

The most common pain points we address with all businesses are:

  1. Lack of Time
  2. Lack of Expertise
  3. Lack of Budget

Lack of Time

As a business owner, marketer, director, manager, “C” level or other decision maker you are tasked with a lot of responsibilities. You certainly do not need to be reminded of this. However, being successful in the online marketplace requires your time. Specifically, it is the time that is needed to be allocated for planning, analytics, metrics, projects, staff and in general, your success.

What do you do when you do not have the time to oversee these details?

If you ignore them, then your business will not blossom, grow or expand.

If you are successful, you know innovation is the key to growth, expanding profits and generating more revenue for your business. However, if you have no time, then project priority sets in. Mission critical details are dealt with first, leaving other projects to be neglected or ignored.
In the online marketplace, neglecting or ignoring details can quickly cost your business a loss in profits, reduced revenue and can even keep the business from reaching its full potential.

When you find yourself bogged down with your workload of running your business, it is crucial to find a partner like AOM Services that you can rely on and trust with your website, online presence and your online market leadership.

AOM Services allows you to focus on what you know, which is your business. You leave the online details to us and we handle everything to make sure your business can continue to be successful.

Lack of Expertise

Most business owners, marketers, directors, managers, “C” levels or other decision makers are smart people. They have college degrees, master’s degrees, professional job training and a certain level of gumption to figure out how a project should be implemented. They also know what needs to be implemented for a project to be successful and how to allocate the resources necessary to meet project goals.

What do you do when you do not have the expertise to complete online marketing projects?

You can use Google or another source to try and gather the information you are lacking. However, when it comes to the realm of online marketing, you can literally spend years of your life researching information and still come up short of being successful.

A great online marketer is like a piece of well-developed software. Well-developed software, encase you don’t know, takes several years of development, research, implementation and trial and error testing before it is considered by most a well-developed piece of software. The same is true for online marketers. The information online marketers already know is expanded upon through development, research, implementation and trial and error testing.

To think that someone can quickly read a few blog posts, read some articles and watch some videos to become a great marketer is foolish at best. Sure it might help to give this person a fundamental idea of what needs to be implemented but there are so many details in online marketing that it is impossible to learn it all in a short period of time.

We have developed a system that works quickly. We have many online marketers, each with their tenure in online marketing ready to apply our system to your business. This is why AOM Services has brought so much success to our clients in such a short period of time.

If you lack online marketing expertise, AOM Services can help. We will take our time to understand your business and your business’s goals. Then we use our many years of combined expertise to provide you with a clear strategy to obtain your business’s goals to make sure your business can continue to grow and be successful.

Lack of Budget

Successful business owners, marketers, directors, managers, “C” levels or other decision makers know that marketing costs money. This money needs to be allocated in a monthly budget for online marketing in the same way a business would allocate a budget for traditional marketing. It is almost impossible to be successful in today’s world without using a pay-to-play model for growth.

For those of you who do not know, a pay-to-play model is purchasing advertisement space, developing creative content, purchasing text content creation and so on. Even if you can develop most resources in-house, you will still need to spend your time and money to spread the word about your business, products and services in the online marketplace.

What do you do when you do not have the budget to complete online marketing projects?

The first thing to look at when allocating funds to a marketing budget is the projected return on your investment. If you spend $10,000 what would you like that to turn into? $20,000? $30,000? In order to set reasonable goals, your website’s metrics need to be assessed.

Based on your current data (assuming you have Google analytics or another website tracking software), you can calculate your conversion rate. This conversion rate can be used against your current traffic volume to find out how many potential sales you will have from bringing XXXX amount of people to your site.

For example: You check your conversion rate and find that 5% of your traffic makes a purchase that generates $100 in profit. If you spent $1,000 on 750 visits to your website and 5% of the traffic converted to a sale, then you should have made around $2,750 in profit. The math: (750 x .05) x (100) – 1,000 = $2,750

So based on this example, if you wanted to spend that $10,000 mentioned earlier, then it would be safe to calculate a projected return on your investment to be about $27,500. (7,500 x .05 ) x (100) – 10,000 = $27,500

However, if you have no budget at all for online marketing spend then you may need to borrow money, find investors or liquidate assets to free up money for the growth of your business.

If these options aren’t available to you, then you must become successful without spend which can be very difficult. We have been able to produce sales for a website on many occasions without a budget. These sales are then translated into marketing dollars to grow the business.

In summation, if you find you have a lack of time, expertise and / or budget, AOM Services can help you to be successful in the online market place.