Why does every business need a digital marketing firm to be successful online?
Any business can be successful online. How you become successful or become more successful online comes from years of experience creating the perfect blend of marketing, technical web development, website design and ultimately the end-user’s experience.
Many businesses try to handle all of these aspects “in-house” which can work great if you have a rather large web-based budget and years to spend seeking talent, onboarding, training and testing a variety of different ideas to find the perfect approach.
There is a much faster and less expensive way to have a big brand presence without having to bring everything “in-house.” We are American Online Marketing Services, or AOM Services for short. We are a full-service digital marketing firm providing data driven marketing services that any business needs to be successful online.
What Services Are Offered?
We pride our company on proprietary and industry leading development, design and marketing best practices. The services we offer can be found on the top menu of the website. Each service has a unique approach from conception to training and from reporting to completion. We make sure with any project we perform that we pass along the education required to fully understand the impact of the project and how to measure the success of the results provided in our reporting.
With all of our services, we adhere to a strict time schedule which will be clearly laid out upon starting the project. No project work shall be rendered until the initial invoice has been paid in full. Payment terms and month-to-month payments are negotiable upon finalizing project details.
What Services Are Not Offered?
The work that we will not perform falls into any gray or clearly identified areas as outlined by Google, Bing, Yahoo, Facebook, Pintrest, LinkedIn or other large internet businesses. For example, quite often we receive requests to have backlinks built to a website. If you are not familiar with backlinks, it is the process of creating a link from one website to another website. This is strictly forbidden according to Google webmaster guidelines and we adhere to their white hat principles.
Any backlinks, whether paid, bartered, coerced or exploited will not be created by AOM Services. These are considered black hat tactics and we do not offer these services. Among this is a commonly growing practice called “negative seo” which is the process of building hundreds if not thousands of backlinks to one website in the hopes of removing that website competition from the search results.
We do not offer negative seo. However, if your website has been affected by negative seo practices we can clean your backlink profile which will effectively remove any harmful backlinks that affect your website’s search engine ranking positions in the search engines. Not sure how to find this information about your website? Simply ask us and we will be happy to help.
How Do You Communicate With AOM Services?
In our digital age, there are many different methods of communication that we make available to our clients such as: email, instant messenger, text message, skype, video conferencing and even a good old fashioned telephone call.
If you become a client, who do you work with?
In a recent poll performed by one of our clients, the question was asked “If you could change one thing about your job, what would it be?” The poll had preset answers like “The pay, benefits and vacation time” It also included “The people you work with.” A staggering 64% of responses said they would change the people they work with.
We agree. The people you work with can make a job easy or can make you think about switching careers. This is why we have a simplified process at AOM Services which gives you one point of contact that you can rely on. If you prefer to email, your emails will be answered and returned within the same business day. If you prefer to have a conference call, a meeting will be setup.
We know good relationships are required to build strong business partnerships and we do everything we can to ensure working with AOM Services is a seamless and pleasant experience.
Why does AOM Services setup clearly defined goals?
Our mission behind setting up clearly defined goals is to cover every aspect of a project of which there might be an inquiry. Some commonly asked questions are: “When will the project work begin?” | “When will the project work be completed” | “What will be the results of the project?”
We have then turned these questions into the following benchmark goals for any project: “Project Start Date: Started Project on specified start date.” | “Completed project XX days ahead of scheduled end date.” | “Results of the project have been completed to 100% of requirements and XX days ahead of scheduled end date.”
On each project, we will clearly identify each of the project requirements and provide benchmark times of completion for each goal.
How does AOM Services benchmark goals around your business initiatives?
We know the only reason you would pay to hire our company is for the results we can produce. Before each project is developed, we like to know your expectations for the business impact upon project completion. We will then determine the expectations with the current market conditions, i.e. competition, expense, realistic expectations, timeline and so on.
Why should your business use the latest technology?
Using what works because it has worked in the past for XX amount of years is a horrible way to try and grow any business. As it’s known, either your business growing or it’s dying. Using the latest technology online not only ensures your online presence will look professional, it also ensures the goal requirements for all projects will be satisfied.
To see why the latest technology is important, we will use a social media example. 78% of people who use Facebook as of Aug 5, 2013 are mobile users. Is your website mobile friendly? Is your website setup for mobile search? How do you know?
Google has stated that their search spiders look for media queries pixel size that is a common size for mobile devices. Meaning if you do not have a responsive or dedicated mobile site, you are missing out on traffic, leads, sales, revenue, and future business.
How do you know if you should go mobile? A responsive website automatically resizes both the images and the content on the website to be optimal for any device viewing it. That means your website is displayed perfectly on TVs, desktops, laptops, tablets and mobile devices which makes it optimized for search, traffic, conversions and revenue. Inside your Google analytics, if around 10% of your traffic is coming from a mobile device, it is time to update your website.
How does AOM Services implement the latest technology?
In the example above we would recommend your website is made into a responsive design website. To change your site into responsive, we would make a copy of your website. Then we would host that copy on our servers while we make the changes. Once the changes have been completed, tested and approved, we would then upload the changes to your webserver or provide you with the copy of the website depending on your company’s website security policies.
How is the work performed?
What are the required login credentials?
Webserver: we will require login access to your CMS or website’s back-end and details to login to the webserver via file transfer protocol (FTP).
New website: we will create your password. Upon initial login, you may re-enter a new secure password.
Facebook project: we require being added to the Facebook page as a manager. If we are creating a Facebook page, we will add you to the page then transfer it to you as the owner.
Google or Youtube project: we will be setting everything up, then transferring ownership. Or if you have Google products already setup, we can be added as a user to these projects.
Creating Software: we will provide login credentials at which can be change to a secure password at a later date.
Consulting: we generally do not require login credentials but being added as a user for Google Analytics.
Does AOM Services allow revisions to completed projects?